Behavioral Economist.
Author. Product Designer.
I shape decision environments in fintech and write about what happens when we stop thinking for ourselves.
Works
The Fridge Test
Thirty seconds, a refrigerator, and why visible parts feel like knowledge you own.
The Feeling Lies
Fake news triggers a fact-check. Sham understanding triggers nothing. That's exactly what makes it invisible.
The question that breaks sham understanding
One question, thirty seconds — and why an imagined listener always nods and a real one doesn't.
What I learned about good design from doing bad design
Warum «frictionless» das falsche Ziel ist und warum mehr Reibung trotzdem nicht die Antwort ist.
Featured
The gap was always there
What I built, and what I didn't understand — ten years in fintech, a study out of Yale, and a finding I can't shake.
About
I shape decision environments in fintech and write about what happens when we stop thinking for ourselves.
Currently Lead Product Design & UX at Migros Bank. Strategy, compliance and user behavior have to align before the first sketch goes down.
What runs smoothly doesn’t get questioned. In critical moments — money, credit, long-term decisions — friction isn’t a bug. It’s a safeguard.
I write about UX, behavioral economics and what happens to our thinking when machines do the explaining. My book The Illusion of Understanding is coming in 2026.
For talks, consulting, or mentoring, reach me via mail or LinkedIn
